Four ways to work together

Right now, your story is competing with 40 open tabs. Your prospect's gut decides in ten seconds — and generic positioning is what sends them scrolling past instead of reading on. Paste in your About page below, and I'll show you exactly what's not working, what replaces it, and a bonus suggestion of a potential story waiting to be discovered.

One real story, told right, closes more deals than ten case studies nobody reads. It starts with a strategy session, mapping exactly where your messaging is losing trust. Then a filmed interview — the same process behind 170 video biographies — where the questions surface the story you didn't know you had. From there: a first edit, a full pass checking every line against how trust actually forms, a second edit, then your review before we finalize. You leave with both: the edited video of the session — the first time you'll see yourself actually tell your story — and a written version ready for your About page, your pitch, your outreach, your LinkedIn summary. Not a framework. Not homework. A finished story, ready to use.

Right now your best story lives in your founder's head. In 90 days, it lives in every sales call, every email, and on the tongue of every new hire. I run every discovery session myself — no templates, no prebuilt structures. Each story is built entirely from what your subject actually lived, drawing from marketing, sales, customer service, or senior executives — anyone who interacts with your customers. Every month, one story is discovered and finished, on video and in writing, added to your growing Story Library — an asset you own and keep drawing from long after any single conversation ends. Plus a review of all outbound messaging before it goes out.

Ask five employees, five departments, why your best customer stays. If the answers don't match, that mismatch is already showing up in your churn. Over 1–2 weeks of pre-work, I interview across your team — sales, support, leadership, anyone your customers actually touch — and map exactly where the story splits. Then one full day together brings it into a single, true story and a clear roadmap for closing the gap. Not a finished story yet — the diagnosis of what needs unearthing, and where, before you invest further. Built for founders preparing for a raise, a launch, or a pivot.