I've been listening for the true story for fifty years. The last eight taught me where it hides.

For eight years, I produced video biographies — 170 of them. My job was to sit across from someone and ask questions that got them to share a real, specific memory instead of a list of accomplishments. Anyone can recite their résumé. Very few people can tell you the moment that changed everything.

Most of my subjects didn't believe they had one worth telling.

They'd list their achievements. Their careers. The things they'd built.

None of it landed. Not with me, not with the camera, not with the family watching later.

Then I'd ask a different kind of question. Not "what did you accomplish" — but "who was the person who changed everything, and what happened between you."

That's when the room changed. Every time.

I do the same work now for founders and executives. I ask the questions that surface the specific story behind your pitch — the one that makes a prospect stop scrolling and think: that's exactly my problem. Generic positioning is invisible. A real story is not.

I call this a Story Discovery. Not a workshop. Not a framework. A conversation that uncovers what you've been leaving out.

You'll walk away with both: the edited video of the session — the first time you'll see yourself actually telling your story — and a written version ready to use in your About page, your pitch, your outreach, your LinkedIn summary.

For a company, that's rarely just one story. Every discovery adds to a growing Story Library — a real asset your team keeps drawing from, long after any single conversation ends.

Your About page, your outreach, your pitch — they're usually full of achievements and empty of the one moment that would make a prospect actually trust you.

I call that moment discovered, not invented. My wife Cat is my second set of eyes on every piece of work that leaves this practice — the instinct check before anything goes out.

Curious what's missing from yours?